CRM for Sales

Just as a great soccer team is more than a list with eleven names, efficient sales means more than having an extended address database at your disposal. Whether you are out there on the field or sitting in a meeting with a client: the right strategy is what counts.

it-novum can help you successfully implement and deploy your CRM strategy by developing both a business and an IT concept. As a result, you will have a powerful CRM solution at your hands that will efficiently support your sales team by continually providing them with up-to-date, correct customer data. At the same time, the CRM system will contain all data and tools necessary for efficient, robust Reporting. Forecasts and analysis capabilities play an important role in strategic sales management and planning.

Many companies would like to implement proven sales methods, such as Miller Heiman or the solution selling approach in their CRM systems. Lead scoring models allow for quick identification of lucrative sales opportunities, making it easy to concentrate on profitable business with a high probability of closing. Systematic lead nurturing continually enriches leads with new information, helping you convert leads into sales. With existing customers, analyzing the centrally held data will help recognize cross-selling and up-selling opportunities.

The it-novum approach combines expertise and technical know-how. We understand our customer's needs and are able to translate these into modern, efficient IT solutions. As a Gold Partner of SugarCRM, it-novum makes use of an open solution that can easily be adapted to a company's specific requirements. With its intuitive web interface, it has also gained wide acceptance among users. SugarCRM's extensive functionality, including the easy way to add additional fields and the possibility of creating custom modules and modeling workflows, makes the software ideally suited for complex business processes without being difficult to use. SugarCRM is browser-based. It can be installed and used both in the cloud and on-premise. This decision lies with the client.

Find out more about the different SugarCRM products.

We can also help you with our best practices and our templates, allowing for quick implementation of business scenarios for Sales and Marketing.